With the launch of Colors Gujarati Cinema, the VIACOM18 network aims to promote Gujarati culture, heritage and splendor and familiarize its viewers with Gujarati stories and folklores.
The channel will showcase movies across genres such as Action, Drama, Comedy, Romance, Mythology and many more. Front-lined by Gujarati cinematic masterpieces such as Viacom18 Studios’ Dhh, which won the National Award for best feature film in Gujarati and recent hits like Chello Divas, Love ni Bhavai, Reva, Mijaj, Duniyadari, Oxygen, Backbencher and a library of 300+ Gujarati films that have won hearts of more than 6 crore audiences, Colors Gujarati Cinema will enthrall its audience with world television premieres, behind-the-scenes footage, songs, comedy marathons and a plethora of Gujarati plays. The tagline of Colors Gujarati Cinema channel is “Filmo Matrubhasha Ma”, which translates to, “Movies in your mother-tongue”.Ĭolors Gujarati Cinema aims to bring the past, the present and the future of the 87-year-old Gujarati Cinema legacy on the TV screens for its viewers. Today, it gives me immense pleasure to announce my upcoming show "Bolo Ketla Taka" and this time the tables have turned and being the producer of the show gives me immense pleasure.Colors Gujarati Cinema is Gujarat region’s first 24 hour premium movies’ channel.
Soham Master, the Producer of the show, said, "My association with Colors Gujarati goes long back from 2014 since the day of launch and we had a great journey of being the face of Colors Gujarati for a very popular game show. With efforts like this, we hope to continue changing the entertainment landscape in this market.” With RJ Kunal, agreeing to be a part of the show – the energy on the show has been magnificent.
Therefore, with Bolo Ketla Taka we decided to bring entire Gujarat on one platform which will give them once in a lifetime opportunity to win a prize. The Gujarati community holds a natural inclination for their love towards their rich culture and heritage and the same has been portrayed in this game show but in a little unique & different way. Commenting on the launch, Darshil Bhatt, Programming Head, Colors Gujarati, said, “At Colors Gujarati, we strive to create content that resonates with the viewers.
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